1. Our website(s) or mobile application uses a browser feature known as “cookies”. When you visit our website(s) or mobile application, our web server(s) will automatically record the following information:

(a) date of the access.

(b) time and length of the access.

(c) URL of the linking website or mobile application.

(d) name of your internet service provider.

(e) websites or mobile application you actually visit.

(f) files accessed.

(g) browser type and version.

(h) operating system.

(i) IP address (anonymised).

2. This information is collected via cookies and active components (e.g. JavaScript) which BSH uses to follow the preferences of our visitors and optimize our website(s) or mobile application accordingly. BSH does not attempt to identify you using this information.

3. You can reset your browser either to notify you when you receive a cookie, or to refuse to accept cookies. Please note that certain areas of most sites may not function properly if you reject a cookie. Some expire at the end of each session and some remain for longer so that when you return to our website(s) or mobile application, you will have a better user experience. We use cookies to personalise content we send to you and to make our marketing more relevant.

4. We also allow Facebook and/or Instagram and/or LINE and/or Google to use third party cookies on our website(s) or mobile application to target advertising to you when you visit our website(s) or mobile application and other social media accounts platforms.

5. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit, www.allaboutcookies.org.

6. In order to help us design our website(s) or mobile application appropriately, we may collect usage data relating to your visit to our website(s) or mobile application using analytics cookies and other technologies. As part of this, we record the mouse movements and clicks of randomly selected users of our website(s) or mobile application. Your IP address is anonymised as a matter of course. The resultant log of your use of our website(s) or mobile application is randomly analysed so that we can derive potential improvements for our website(s) or mobile application.

7. We use our third party service providers, Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark for the purpose of collecting this usage data.

8. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. Under PDPA, we are permitted to process data in this context with your consent. The usage data is deleted three months after the date on which it is collected.

9. Opt-out: Please use Mouseflow's opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out.

10. Our website(s) or mobile application may also use other web analytics tools and technologies to facilitate the purchase of our products you wish to buy including by connecting you to products available on authorised dealers/distributors/retailers/representatives website(s) or mobile application (including through their online platforms/marketplaces) and to understand your purchasing and other activities on our authorised dealers/distributors/retailers/representatives website(s) or mobile application (including through their online platforms/marketplaces), in connection with our products and services.

11. Our website(s) or mobile application may include links to other websites or other mobile application which are not covered by this Privacy Policy and for which BSH has no responsibility. Further we shall not be held responsible for any data entry errors caused by registration or transmission of your personal information provided by you.